You can curate your social media as a strategy to build your personal brand and professional network by subscribing, liking, sharing, celebrating, following, connecting, and engaging with others in your industry.
Your online presence + your experiences = your personal brand. Your brand is your public reputation. It’s what people say about you when you’re not in the room. Your online activities are a direct extension of your brand, and it’s your responsibility to manage it well.
Carefully directing your digital footprint helps manage perceptions and maximize opportunities on social media. The first step to shaping your brand identity is deciding what is the first thing you want people to know about you.
Here are three tips to help you create the image you want to portray on social media:
Your personal brand consists of all you’ve done, do, and want to do. Represent what you do in words and photos on the internet. Showing, rather than telling, is the most persuasive way to prove your credibility. Each time you post to social media, think about the following:
After deciding how you want to be perceived and what you want to be known for, make it count by connecting with new people and extending your influence.
Creating a personal brand takes time, but unfortunately damaging your brand can happen in an instant. Read before you share and keep the following points in mind:
Expanding your network and communicating your personal brand has never been easier through social media. It’s also never been easier to damage your credibility. Video and photo story content creation are powerful tools to manage your personal brand, but don’t forget — like, post, and share with care. You can delete a bad take, but screenshots are forever.
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